By Kiah Ronaldson, Account Executive

It can be difficult to speak about the climate crisis on days like World Environment Day without feeling like you are virtue signalling or jumping on a trend. We often advise clients not to do anything for these “marker days” if they are doing so solely for the sake of content as we believe that it’s important to only say something if you are adding to the conversation.

This year we’d like to ask a question as our contribution:

How are you communicating about the climate crisis?

We are aware of how hard the climate conversation can be. Storytelling is at the heart of what we do, and yet it can feel like a rehashing when we attempt to explain what action needs to be taken to help slow down the rapidly deteriorating situation that we’re in. It’s safe to say we can no longer call it climate change, as the climate we are experiencing now has changed. We’ve been seeing this through the reports of farmers having a difficult time sowing crops in the early part of this year and the disastrous flooding in the West in the latter part of 2023, amongst what is happening globally.

We also know, however, that well-informed and researched conversation can expand viewpoints which in-turn can broaden mindsets. By tackling topics like the climate crisis together through information, climate literacy and, as we mentioned in one of our previous articles on plastic free events, a “blue sky” mentality, we are effectively educating and being educated with an open mind.

We understand that the average person’s impact on the climate crisis can be minute compared to the larger legislative changes that need to come into play, but how we communicate our impact is fundamental in encouraging creative pathways that could lead back to positive climate change. By regularly speaking about the climate with your family, friends, colleagues, and local community, you are giving a voice to the climate crisis and inspiring those around you to do the same. It may feel like a small action, but it can be the kindling that can bring forward remarkable change.

So we ask you to think about our question with this in mind – curiosity, engagement, and confidence in our future can help mould your conversations to have impactful and resourceful outcomes.

It all just starts with how you’re communicating.

Want to learn more about the climate crisis but not too sure where to start? We have written a few articles on how you can take individual action and where to start to get information.

·      A-Z of Climate Resources

·      5 Tips to Make Your Events More Eco-Friendly

·      Greenwashing: What’s Law Got to Do With It