&Smyth wins second industry award of 2020

On Friday December 18th, the team at &Smyth (formerly Gemma Smyth Communications) was delighted to be announced as the winner of the ‘Best Covid Communications campaign’ at the Guild of Agricultural Journalists Awards 2020 for our work with Certified Irish Angus on its brand repositioning campaign.

The Brief

Certified Irish Angus engaged the services of Gemma Smyth Communications to assist in the management of the development of a new look and feel for the brand with supporting website and social media channels and the roll out of a strong communications campaign to support this repositioning

In order to celebrate 25 years of the organisation, a number of initiatives were planned for 2020 including stakeholders events and promotions and a number of new farmer initiatives which were set to provide strong news hooks for media and communications activity

The impact of Covid-19 and the subsequent lockdowns across the country meant that all of this planned activity had to be revisited and revised and a digital-first campaign rolled out in its place.