Mastering the attention economy: Climate Edition
As communicators, we are often tasked with helping brands to ‘cut through the noise’, create ‘thumb-stopping’ content, and engage audiences on a myriad of topics across multiple channels in keeping with ever-changing trends. Add to this the ability for anyone with a smartphone to publish their own content in real-time from basically anywhere in the […]
3 Ways to Communicate about Climate Change Positively
As concerns build, talking about climate change in a positive and impactful way is more important now than ever. What reaction do you have when climate change is brought into a conversation? Images of large-scale disasters such as forest fires, mass floods, and melting glaciers might spring to mind, in part due to the prevalence […]
Giving climate a voice on World Environment Day
It can be difficult to speak about the climate crisis on days like World Environment Day without feeling like you are virtue signalling or jumping on a trend. We often advise clients not to do anything for these “marker days” if they are doing so solely for the sake of content as we believe that […]