Mastering the attention economy: Climate Edition
As communicators, we are often tasked with helping brands to ‘cut through the noise’, create ‘thumb-stopping’ content, and engage audiences on a myriad of topics across multiple channels in keeping with ever-changing trends. Add to this the ability for anyone with a smartphone to publish their own content in real-time from basically anywhere in the […]
Planet-Friendly Events Are Here To Stay
A guide to plastic free events was recently launched by Native Events, MyWaste.ie with support from the Dept Environment, Climate and Communications. Having reviewed the document, our team thinks this free resource is fantastic, and a very comprehensive piece of work that we believe will be useful for anyone working in events, event-adjacent sectors like […]
Greenwashing: What’s law got to do with it?
Yesterday evening we attended a webinar held by Purpose Disruptors that was the third instalment of its ‘Disruptor Sessions’, where experts in the environmental industries share thoughts and advice to advertising and communications professionals about how we can best navigate the climate crisis while advising our clients. The session’s guest was Johnny White, Lawyer in […]
High impact, low footprint product drops
Product drops, media samples, whatever your preferred term may be, are a really effective, affordable way to engage with key audiences and their enduring popularity over the last few years is testament to this! However, drops have come under fire (understandably so) for the proliferation of excess – resulting in waste and unnecessary packaging. So, […]
Listen, Read, Watch: Getting informed about the Climate Crisis
In addition to our ‘A-Z of Climate Resources’, we have curated a selection of content that explores the climate crisis in clear, helpful and hopeful ways. Whether you prefer to listen, read or watch we have pulled short and longer-form items so that it can fit into your day whether on the move, at home […]
Did you know? Your job is a climate job, here’s how to get to work!
In the last few years, public awareness of the climate crisis has surged, but as things are hotting up, some people are going cold to this issue. In this ‘information age’, it can be difficult to navigate direct steps that will imbue change and move things in the right direction and many individuals are left […]