Welcome to the &Smyth Climate Hub. We are not climate experts by any means, but a handful of eager communicators that want to learn more, share knowledge that we find, and shout about the wonderful work already being done in this space.
Here we have compiled all of the resources we have found, along with some of our own thoughts, in the hope that it might help someone else starting out on their journey.
Mastering the attention economy: Climate Edition
As communicators, we are often tasked with helping brands to cut through the noise create thumb-stopping content, and engage audiences on a myriad of topics across multiple channels in keeping with ever-changing trends. Add to this the ability for anyone with a smartphone to publish their own content in real-time from basically anywhere in the world, and it is no surprise that the volume of communication being broadcasted globally has increased exponentially.
3 Ways to Communicate about Climate Change Positively
What reaction do you have when climate change is brought into a conversation? Images of large-scale disasters such as forest fires, mass floods, and melting glaciers might spring to mind, in part due to the prevalence of these events in recent times which have had a lasting effect on people’s perceptions of climate change.
