East meets West: &Smyth Creative Communications announces recruitment drive as business co-locates in Dublin and Sligo
Gemma Smyth, Founder & Smyth Creative Communications (centre) with (l-r) Katie Boyle, Account Director and Ciara Frahill, Account Executive at The Tara Building in Dublin
&Smyth Founder, Sligo native Gemma Smyth, discusses the reality of the new workplace environment where work-life balance is a key driver for employee retention
Award-winning boutique communications consultancy, &Smyth Creative Communications, has announced details of an expansion which includes co-locating the business on the East and West coasts of Ireland. The company was founded in Dublin in 2013 by Gemma Smyth, an accomplished PR Professional with almost twenty years’ experience in the industry.
In addition to its Dublin City Centre location, &Smyth has chosen to expand its geographical footprint with a presence in Sligo Town. The decision comes as the company evolves to embrace the reality of the new workplace environment where work-life balance is a key driver for employee retention. To support the move, the company is also currently looking to fill a number of positions across the business.
Speaking about the evolution of the industry and the business, Founder and Managing Director Gemma Smyth said “When our company was founded almost 10 years ago, the vision was to create a communications consultancy that would deliver an excellent service to clients while offering a positive, flexible, work environment for employees.
While the last few years have not been without challenges for many, one of the huge benefits for our business has been the widespread acceptance of remote and hybrid work models which allows us to work with leading organisations and brands from anywhere. Our employees now have options to work from home, from the buzz of Dublin city or the calming Sligo coast -or a combination of all three! - which we believe will only add to our creativity, allowing us to bring new perspectives and experiences to our clients, while creating an optimum working environment for staff.”
Balancing Act
According to the Public Relations Institute of Ireland (PRII) Census 2022, 76% of professionals surveyed claim to have a healthy personal work-life balance, up 10 percentage points from 66% in 2019. This increase reflects a change in the industry, which is traditionally known for its long working hours and the ‘always-on’ nature of the work.
New locations
&Smyth’s new locations are at the Tara Building, Dublin and The Building Block, Sligo where the company shares space with fellow creatives and entrepreneurs. The two co-working office environments were purposely selected to further support the company’s ambition to lower its environmental impact by operating as a lean and agile agency.
Gemma Smyth, Founder & Smyth Creative Communications (centre) with (l-r) Katie Boyle, Account Director and Ciara Frahill, Account Executive at The Tara Building in Dublin
Recruitment
&Smyth is on the lookout for naturally curious and clever communicators to join the team in Dublin and Sligo. The company is open to applications from Senior Account Executive to Account Director level. Salary and benefits will be commensurate with the experience of the candidate. More information on the roles available can be found on www.andsmyth.ie
About &Smyth
&Smyth Creative Communications is an award-winning boutique communications consultancy, best known for its work within the food, drink and agri-food sector. The small, agile team are trusted communications advisors to a wide range of leading organisations and brands and are passionate about promoting the best of Irish business. The company ethos is to only work with clients that are committed to making a positive impact on society, the environment and the economy. A drive to work with innovators and disruptors has seen its client portfolio expand most recently to include children’s animation.