Turning over a new leaf: McCormack’s Farm launch new-look product range
Family farm from Kiltale Co. Meath has sustainability at its core.
@mccormackfarms | #HonestLeaves
Today, McCormack’s Farm, a second-generation family farm based in Boycetown, Kiltale Co. Meath launched a new look range of baby salad leaves and cut herbs. McCormack’s is the largest producer of salad leaves in the Irish market, and the only nationwide supplier of unwashed leaves; which it harvests alongside herbs and edible flowers for retail and foodservice outlets nationwide. The new look packaging features more sustainable materials, with the punnets coming from recycled plastic (rpet) which results in saving over 58,000 tonnes of Co2 each year compared with virgin plastic. The amount of savings in CO2 emissions is equivalent to lighting a 13-watt bulb for 2,301 years and it saves over 2.6m plastic bottles from ending up in a landfill. It has also reduced the thickness of plastic film used in its packets year-on-year with a 20% reduction in 2020.
Honest Leaves
McCormack’s Farm is the only major brand to supply unwashed salad leaves in Ireland. This ‘honest leaves’ ethos is central to the business and means that the flavour, quality and texture of their leaves are maintained and stay naturally fresher for longer due to a shorter route from farm to fork.
McCormack’s supplies punnets and packs of individual baby salad leaves along with a range of signature mixes which the company developed in response to rising consumer trends for healthy eating. These include:
Energise Supermix -McCormack’s healthiest mix yet, perfect for fuelling active lifestyles. It includes baby spinach, baby beet leaves, baby red kale leaves for enhanced flavour and nutrients.
Family Pack - Winner of Blás na hEireann 2020 Chef’s Choice Award.
Speaking about the launch, founder Stephen McCormack said: “We have been growing quality produce for almost forty years in the most natural way and we are incredibly proud of what we have achieved to date. Farming in a nature-friendly way has always been at the heart of what we do, and we are delighted to launch our new product range which better reflects and communicates this to customers. We want people to know that their salad leaves are grown right here in Meath during the Irish growing season, and out of season are sustainably sourced from like-minded farmers in warmer countries who provide the same care and attention which guarantees quality, taste and freshness every time ”
About McCormack’s
Established in 1984, by Eddie McCormack, McCormack’s farm first began growing vegetables and trading at a historic Dublin Corporation Fruit and vegetable market. His son Stephen took over the business in 2000 and in the intervening years diversified into growing baby salad leaves and herbs. The business now operates off seven-hundred acres of farmland including three acres of Polytunnels and three acres of Glasshouses. McCormack’s Farm is supported 90 staff off-season and over 120 during peak season. McCormack’s Farm is a member of Good Food Ireland and the Boyne Valley Flavoursinitiative.
McCormack’s Farm range of baby salad leaves and fresh cut herbs are available from supermarkets nationwide.
For more information visit www.mccormackfarms.ie or join the conversation on Instagram @mccormackfarms